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Keyword Density in SEO

ABOUT KEYWORD DENSITY
How to reach the world, while you are a sleep...

The terms that searchers enter into a search engine’s interface when looking for information on the internet can be defined as keywords. The term is entered into the search engines algorithm as a mathematical equation, which helps to determine the relevance of the countless websites on the internet in relation to that particular search. Therefore, the web pages that appear after the search are ranked according to the importance the algorithm gives them when in relation to that specific search.

Keywords are composed of single words while keyword phrases are made up of several words or a sentence. Searchers can use both of these when they are searching for information on the internet. Whenever someone wants to obtain specific details concerning a certain topic, they use longer phrases so that the search engine returns detailed content concerning their search.

Keyword density can be defined as the number of times that a keyword or keyword phrase appears on a web page in relation to other words. This means that the more times that a keyword appears in proportion to the other words on the page, the greater the keyword density.

When search engines, such as Yahoo, Google, Lycos, etc, actively seek for a web site, keyword density is a part of their search algorithm. This means that each search engine has its own mathematical equation when it comes to keyword density and depending on its result, the engine will reward the website with higher search ranking placements. In other words, if the website has the correct level of keyword density, then it will appear in the top ranks whenever someone searches for that precise keyword. Thus, when it comes to search engine optimization, keyword density is an important factor when it comes to determining whether a website is relevant to that specified keyword phrase or keyword.

However, you must keep in mind that filling out your webpage with an excessive use of keywords can have a negative effect on your rankings since search engines have different levels of tolerance when it comes to keyword density and a penalty can be imposed when it is abused.

Nonetheless, you must remember that without keywords used in websites for search engines to index, there would literally be nothing for them to find. Search engines function on keywords and thus, your most important keywords or phrases are what direct your potential customers to your website.

At Innova Design, our Search Engine Optimization team knows that there really isn’t an exact keyword density formula and that there are only guidelines to consider when deciding on how heavily a word should be placed on a website. Therefore, depending on the search engines, a tradeoff will be necessary between the different keyword densities that are allowed. For example, Google allows no more than 2% of the web page’s words to be targeted keywords while MSN Search has a keyword density tolerance of 5% of the total words on the page. At the same time, our team needs to ensure that the copy reads well for potential clients or customers.

Keywords are the reason why people discover a website. It is through the search of these keywords that visitors are directed to the web page. By using the right keyword density, then the site will have many opportunities to be included in those search results and will have a higher chance to be discovered by a potential customer.

Innova Design’s team applies all the different webmaster’s tools available to make sure that a site will obtain good ranks for its most important keywords. By closely monitoring the keyword density of a particular page, and maximizing their efficiency, a web page will be able to take full advantage of all the different search engine algorithms.

KEYWORD DIFFICULTY

The keyword difficulty tool is a program that allows you to see how difficult it would be to obtain rank for a specific keywords or keyword phrases when it comes to different search engines. Basically, it analyzes the competitiveness of a particular search term or phrase.

The tool provides a percentage that will help to determine how difficult it is to obtain high ranks; the higher the percentage, the more difficult the task. This program is incredibly useful when it comes to comparing keywords or phrases in the same sector.

Innova Design suggests to leave the worrying and frustration of Search Engine Optimizations to our SEO specialists. We recommend for you to sit back, relax and enjoy your new-found rankings.

About Search Engine Optimization


 

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