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spanish translation

Versión en Español de
Diseño de Imprenta

dutch translation Nederlandse Versie van
Over Print Ontwerp

english translation

English Version of
About Print Design



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Graphic Print Design

Stand out with your brand in print advertisement...

When you decide to send a message through a newspaper add, a magazine cover, a business logo, you are using a type of visual communication called ‘graphic design’.

This can be summed up as a creative process that uses both technology and art to communicate ideas and send out messages. Depending on the message that a particular client wants to convey to a specific audience, a graphic designer will work with an array of communication tools at his/her disposal to make sure that the idea is expressed in the best and clearest way possible.

Print design is all about managing the use of shape, color and space to make the audience’s eye travel all around the page. The key to creating a successful piece is to express effective marketing messages along the way, creating a balance between communication and design.

Graphic designers work with a large assortment of sources, especially when it comes to pictures. They can create artistic results by using photographs, computer-generated, painted or drawn images and at the same time, they can design the letter forms that are an essential part of the different typefaces found in all kinds of advertisement. They are the ones in charge of creating the typefaces for television ads, for movie credits, for magazines, for restaurant menus… in other ways, for any kind of print that conveys a message from a particular client to an audience.

Even if you don’t realize it, graphic design is part of your daily life. When you buy a chocolate bar at the supermarket, every detail about its wrapper has been carefully created by a graphic designer. Thus, it doesn’t matter if it’s the shape of the design is big (like a billboard) or small (like a logo on the socks you’re wearing) graphic designed is used everyday to locate, stimulate, persuade, inform, identifies and to attract the attention of the audience all around it.

Innova Design offers different types of options for your prints, all of which can be found below.


When it comes to expressing a message, graphic designers use words in a very different way than writers do. To them, the appearance of the word is equally important to its meaning. All the visual forms that words can take, be it handmade lettering or typography (printed word), have different communications functions.

For example, you can identify a product name on a package by just seeing the appearance of the letters of its brand. Designers are professionals when it comes to presenting information in a visual form, be it on packaging, film, print or signs. They can catch you attention on a poster and present running text as the typography in a book does.

Even though it might not seem important to most people on the surface, it is vital for a graphic designer to determine the format of a printed page of text. He/she will have to decide if the text is to be divided into columns, and if it is, into how many; they will have to determine the spacing between the lines and paragraphs, using indentation or not. Also, the use of decorative lettering, underlines or italics will also have to be considered.

By evaluating the kind of message that is to be conveyed and the audience for the type-based designs, they will be able to make the decisions mentioned above and come up with a visually stimulating method to present the text.


This type of design is used when a client wants to communicate ideas through pictures. An image can be incredibly powerful since as the saying goes “a picture is worth a thousand words”. Not only is an image a compelling tool of communication by conveying information, but it can also express emotions and moods.

When a person’s eyes come across a picture, they respond to it instinctively founded upon their previous experiences, personality and associations. For example, everyone knows that candy is sweet and this general knowledge combined with images can help create visual stimulation that every person can understand.

When it comes to image-based design, it is inevitable for the picture to carry the entire message, since there will be very little words to help. The pictures can be painted, drawn, photographic or computer-rendered in lots of different ways. This type of design is used when the graphic designer determines that the message the client wants to convey can be clearly summed up with an outstanding image.

Type and image

Designers can sometimes combine both techniques described above to express a client’s ideas to their audience. By exploring the creative opportunities presented by both images and words, the can come up with original and artistic ways to communicate a specific message. He/she will have to design the appropriate letter forms and create the right images to establish the perfect balance between the two.

When you think about it, a graphic designer actually creates a link between the client and their audience. Most of the time, the client is too personally involved with the message that they are trying to convey to come up with different ways in which it can be expressed. Audiences, in contrast, are sometimes to large to have an active part in the creative process and do not have a direct impact on the way communication is presented.

On the contrary to these two, a graphic designer is taught how to create a message and how to present it effectively. They work with the client in an attempt to understand what the message is about and to find its purpose; they also work with market research teams and other specialists which help to comprehend the personality of the audience in general. This helps them immensely when it comes to creating a design concept; when this times comes, they will work in conjunction with photographers and illustrators as well as with printers and typesetters to generate the final design result.

Logotypes, logos and symbols

Logos and symbols are unique, highly compacted information forms or identifiers. They are abstract illustrations of a particular identity or idea. For example, the Mckintosh ‘apple’ is a symbolic form, which we are instinctively taught to recognize as representing a particular company. Logotypes, on the other hand, are business identifiers which are founded on a unique typographical word treatment.

Some of these identifiers are a mix of both logotype and symbol. When it comes to creating these identifiers, a graphic designer must have a very clear concept of the company’s vision or idea that they want to express and must also have proper knowledge of the audience to which it is directed.

Print design products by Innova Design

  • Brochures
  • Postcards
  • Posters
  • Catalogs
  • Trade Show Design
  • Ad Concepts
  • Newsletters
  • Mailers

If you have any questions about a particular print design that isn’t shown above, please feel free to contact us.


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Email: | Office Phone Holland: 03120-337-8167 | Office Phone Costa Rica: 506- 2225-2000